ETHICS & VALUES

Creative Thinking | Quality Craftsmanship | Eco-Sustainable | Organic Beauty

Creativity & Innovation

The Purpose is to:

- Design innovative, thoughtful, imaginative, engaging and meaningful useful products with organic elegant aesthetics.

- Design with quality materials, intricate details and beautiful inspiring artistic & technical craft skills in mind.

- Inspire a connection to loved ones, nature and exotic cultures. 

- Craft each item with ethically, eco- friendly or responsibly sourced materials where possible.

- Bringing artistic and meaningful value by visually communicating through the power of vibrant colours, delicate sensuous textures, organic shapes, play of light, precious gemstones and great art mediums is what inspires me to create and design for good purposes.

Quality Craftsmanship

In a mass-consumer digital world, it's very important to keep the beautiful value and artistry of a fine piece of craftsmanship alive. All of my collection pieces are made using ancient jewellery making techniques such as wax carving, hammering, sawing and stone setting.

For technically challenging pieces, I collaborate with talented specialised goldsmiths and CAD technicians to achieve the desired quality result for your bespoke commissions. All made in London, UK.

Materials

FINE JEWELLERY:

Coloured Gemstones are sourced from:

- Trustworthy gemstone trade wholesalers in India and London, UK.
- Responsibly and ethically-sourced gemstone suppliers who have direct contact with artisan mines.
- Previously owned gemstones from a client are accepted.

Precious Metals

- Precious metals from unworn old jewellery will be recycled and transformed into new pieces.
- Recycled 18ct gold and sterling silver vermeil are used.
- Fairmined, fairtrade gold are recommended for bespoke commissions

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PAPER GOODS:

Notebooks & greeting cards
They are printed on eco-friendly, recycled uncoated paper.

Hand-illustrated Prints
Limited editions gyclée art prints are reproduced on quality bamboo-cotton Hahnemühle archival paper to create a fresh, calming and joyful atmosphere in your environment.

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PACKAGING:
Paper goods items are packaged in biodegradable cellophane film and recyclable carton envelopes.
Fine Jewellery items are packaged in recyclable carton gift boxes.

Service Values

Listening & supporting our customers / clients

Victoria is carefully listening to the sensitivity, needs and desires of each client. She's here to help you find and create what you are looking for.

Find a few testimonials from our satisfied customers here >